e-reputation: how can we control it?

e-reputation: how can we control it?

For a company, to manage its reputation on the net is essential. The customers inquire more and more via internet about the reputation of a brand, a company before buying or contacting them. The question is how do you know your reputation and how to manage it? The answer is thanks to tools of surveillance.

Review your e-reputation

First thing to do, you have to know what is being said about you. To do this, simply go to Google and enter your name, brand or product and see what comes out. The same must be done for images and videos. What will appear is what comes out naturally when people search for your name. Do not stop on the first page of the results but go until the 4th. Small tip: put your name in quotation marks to output a result at the expression or name. (ex: “Design My Marketing”).

Do not forget social networks. It is very easy to put comments on your brand that can hurt you. The same goes for posts you posted. Reviews on sales sites are also very important.

Tools to track your e-reputation

There are several that are free and others not. It also depends on which element you want to follow: a word, an expression, a sector of activity

Here is a non-exhaustive list:

To have a Community Manager is it really necessary?

To have a Community Manager is it really necessary?

A company which works B to B or a fortiori in B to C there must be present on the social networks because they are free tools which allow to be seen and pointing to your web site. Yes but do you need someone dedicated to this post? You suspect it, the answer is yes. Let us see why.

Manage social networks, is it simple?

Managing social networks is not easy. It is even complex because managing social networks means having a strategy. The Community Manager will identify the right networks for your business. It is not necessary to be present on all social networks. It all depends on the products and services you offer. The Community Manager (CM) will edit content adapted to your activity, He will develop an editorial planning.

The role of a Community Manager is also to manage the customer and prospect relationship by responding quickly. A Facebook or Twitter user expects to have an answer to their comment within a few hours and not after 24 or 72 hours.

He will also create and manage advertising campaigns on these supports that have the same principle as Google Adwords in the big lines.

Managing social networks takes time

A Community Manager will create a link with your customers and prospects and for that he must be responsive to their message but also to the news to show them that you are real and you are not just a machine who looks for selling his products or services without follow-up. Importantly, he will also monitor the e-reputation of your company by setting up monitoring tools but also by following the messages, your competitors…

Managing social networks is also managing crisis situations

This is of course a situation that no one wants, but when you have customers who are unhappy rightly or wrongly and they make it known on social networks you have to be reactive in order to stop the problem. It is long to have a good reputation on internet but it’s very fast to lose it with social networks. The Community Manager is there too to intervene and calm the spirits.

 

Community Manager is a recent but useful post. Managing social networks is not something to take lightly. It has to be thought about but you must also be present and respond quickly.

Create a blog for his business, is it necessary?

Create a blog for his business, is it necessary?

When we speak about blogging many people still see the image of blogs of 10 – 15 years ago which were more diaries than sites of information. The time passed and the image of blogs has well to evolve. Today, a blog brings an expertise, speaks about specific topics. So why a company should have a blog? For the traffic that it generates but not only.

Blog = traffic to your website

From a marketing point of view, a blog is an essential element for the natural referencing (SEO).Thanks to articles, search engines are going to make your contents rise and by this way your web site. Contrary to the pages of a website which are static, a blog is going to feed regularly (at least once a week). Moreover, it is not the word blog which we see on sites but “news” or “advice and ideas” like for the website Jardiland. Be careful though not to put anything just to say that I created an article on my great website! No, you must have quality content with keywords. Once the user is on your website we can set up (and it is recommended) tools to leave his contact details. Like this, the time you spent creating your article is not lost.

Blog = expert

Writing on one or several sujects on its various aspects shows to the prospect that you are an expert in your domain which is a very good thing! By your quality articles, the prospect will stay on your site and look on the different pages. How to appear as an expert? Answer the questions your customes and prospects settle. You have to appear as being the key, the solution to their problems. According to the study of Demand Metric, a professional blog generate 67 % more monthly traffic. It would be a shame to depreve oneself on it!

Blog = long-term traffic

The customers and prospects spend more and more time to inquire about companies and brand whose products interest them to make sure that they are serious but also good in their field of expertise.

A blog can also be used to launch a new product or a concept, an event… which will be relayed by social networks, of course.

A blog is an important way to get a website up on search engines, to generate traffic but also to appear as an expert in its field. Creating articles is not always easy but we are here to help you.

Is the business card always essential?

Is the business card always essential?

Why to have a business card?

At the time of internet and smartphone, the question to have business cards come up. Is it really necessary? The answer is yes.

For a company it is the best way to be known. On it represents your logo, your name and first name, your address and phone number to contact you. We can even put a slogan! But it goes even further because a business card gives confidence to the one who receives it because you allow him to contact you directly. We play on the psychology and it shows to your interlocutor that you are serious and by extension that your company is also serious.

To mark even more the minds, there are various sizes and printing of business cards allow you to be different of your concurrents.  According to your activity it can even serve as card of loyalty or as flyer with for example Cartapli!

Website for tattoo artist

Website for tattoo artist

Tattoo showcase on the net

 

Today, being present on the net is essential to make yourself known whether you are an amateur or professional artist.

We create for you, your website showing your expertise and your works at very low prices. Exhibit your portfolio, introduce yourself and put your latest news. We can also do your digital marketing.

Valentine’s Marketing Strategy

Valentine’s Marketing Strategy

The end of year celebrations are just over and you have to think about Valentine’s Day. Why? Because Valentine’s Day lasts only one day. So do not miss it! Even if February the 14th is the feast of lovers, we must not forget singles. Let us review on what to do.

Calendar preparation

This preparation depends of course on the activity of the company. A restaurant or a chocolatier for example, will have to think about the menu, perfumes and decorations well before D-Day which is not necessarily the case of lingerie shops.

Seduce the customer

It is true that Valentine’s day has become a commercial celebration but it is above all a day where we want to please. Why not enjoy it?!

Attract him and seduce him with Valentine’s special offers such as special promotions, fidelity points, special packaging …

And the singles?

It should not be back to single people to remind them that they are not in couple while the number of site of meeting increase…

Why not stand out from your competitors by targeting singles? Offer them promotions, benefits only for this day.

 

Even if Valentine’s Day lasts only one day, it’s a date not to be missed. As the saying goes: what is taken is no longer to be taken. Happy Valentine’s day!

Marketing preparation for the end of the year

Marketing preparation for the end of the year

The summer holidays are over and here we are already in September. You still have pictures of beach and hot sand but now you have the good old digital marketing remember to your good memory. And yes, in September we are already thinking of the marketing preparation for the end of the year which is for e-commerce, a great moment not to miss. Let’s take stock of what we need to do to finish the year in style .

Why go there so early?

The end of the year is a succession of important dates for e-merchants hence the interest of planning your marketing strategy in advance. Especially now that buyers, according to their age category, spread their Christmas shopping over several months to be sure to have what they are looking for but also and especially, from a financial point of view since this allows spending to be spread over several months.

What are the important dates?

The dates are:

  • Black Friday comes to us from the United States and the United Kingdom. This happens the day after Thanksgiving so end of  November. This year will be Friday, November 24th.
  • Cyber Monday also comes from U.S.A. and UK. This happens on the Monday following the Thanksgiving weekend. This year will be Monday, November 27th.
  • Christmas Eve the 24th of December.
  • Christmas the 25th of December.
  • Winter Sales starting this year on January the 10th in France.

What to offer?

In November, Black Friday and Cyber Monday are internet sales that are also followed by some physical stores. Promote the day that suits you by newsletter (I’ll explain how to create newsletter to stand out in a future article). The younger generations are particularly sensitive to these dates.

In December, you have to play on the delivery offered when the basket arrives at a certain amount, and of course, on the deadline especially for the last week before Christmas. It’s a delicate period with the famous last minute purchases. Unlike a purchase in store where the customer leaves with his gift in his hands, the internet user wants to be sure he will receive his well before Christmas see before December the 24th. You can also offer a reduced rate for an express delivery in order to encourage him to validate his basket.

In January, the Christmas madness is over but another will resume. First of all, to keep a “friendly” touch, think about year-end greetings. Make a newsletter by thanking your customers for their trust and wish them your best wishes for this new year. A new year starts and with it, the Winter Sales coming! Get promoted by newsletter a few days before, on D-day and during the sales of course.

 

You just have to prepare! If you have questions or want to be accompanied, we are at your disposal.