To have a Community Manager is it really necessary?

To have a Community Manager is it really necessary?

A company which works B to B or a fortiori in B to C there must be present on the social networks because they are free tools which allow to be seen and pointing to your web site. Yes but do you need someone dedicated to this post? You suspect it, the answer is yes. Let us see why.

Manage social networks, is it simple?

Managing social networks is not easy. It is even complex because managing social networks means having a strategy. The Community Manager will identify the right networks for your business. It is not necessary to be present on all social networks. It all depends on the products and services you offer. The Community Manager (CM) will edit content adapted to your activity, He will develop an editorial planning.

The role of a Community Manager is also to manage the customer and prospect relationship by responding quickly. A Facebook or Twitter user expects to have an answer to their comment within a few hours and not after 24 or 72 hours.

He will also create and manage advertising campaigns on these supports that have the same principle as Google Adwords in the big lines.

Managing social networks takes time

A Community Manager will create a link with your customers and prospects and for that he must be responsive to their message but also to the news to show them that you are real and you are not just a machine who looks for selling his products or services without follow-up. Importantly, he will also monitor the e-reputation of your company by setting up monitoring tools but also by following the messages, your competitors…

Managing social networks is also managing crisis situations

This is of course a situation that no one wants, but when you have customers who are unhappy rightly or wrongly and they make it known on social networks you have to be reactive in order to stop the problem. It is long to have a good reputation on internet but it’s very fast to lose it with social networks. The Community Manager is there too to intervene and calm the spirits.

 

Community Manager is a recent but useful post. Managing social networks is not something to take lightly. It has to be thought about but you must also be present and respond quickly.

Create a blog for his business, is it necessary?

Create a blog for his business, is it necessary?

When we speak about blogging many people still see the image of blogs of 10 – 15 years ago which were more diaries than sites of information. The time passed and the image of blogs has well to evolve. Today, a blog brings an expertise, speaks about specific topics. So why a company should have a blog? For the traffic that it generates but not only.

Blog = traffic to your website

From a marketing point of view, a blog is an essential element for the natural referencing (SEO).Thanks to articles, search engines are going to make your contents rise and by this way your web site. Contrary to the pages of a website which are static, a blog is going to feed regularly (at least once a week). Moreover, it is not the word blog which we see on sites but “news” or “advice and ideas” like for the website Jardiland. Be careful though not to put anything just to say that I created an article on my great website! No, you must have quality content with keywords. Once the user is on your website we can set up (and it is recommended) tools to leave his contact details. Like this, the time you spent creating your article is not lost.

Blog = expert

Writing on one or several sujects on its various aspects shows to the prospect that you are an expert in your domain which is a very good thing! By your quality articles, the prospect will stay on your site and look on the different pages. How to appear as an expert? Answer the questions your customes and prospects settle. You have to appear as being the key, the solution to their problems. According to the study of Demand Metric, a professional blog generate 67 % more monthly traffic. It would be a shame to depreve oneself on it!

Blog = long-term traffic

The customers and prospects spend more and more time to inquire about companies and brand whose products interest them to make sure that they are serious but also good in their field of expertise.

A blog can also be used to launch a new product or a concept, an event… which will be relayed by social networks, of course.

A blog is an important way to get a website up on search engines, to generate traffic but also to appear as an expert in its field. Creating articles is not always easy but we are here to help you.