Marketing preparation for the end of the year

Marketing preparation for the end of the year

The summer holidays are over and here we are already in September. You still have pictures of beach and hot sand but now you have the good old digital marketing remember to your good memory. And yes, in September we are already thinking of the marketing preparation for the end of the year which is for e-commerce, a great moment not to miss. Let’s take stock of what we need to do to finish the year in style .

Why go there so early?

The end of the year is a succession of important dates for e-merchants hence the interest of planning your marketing strategy in advance. Especially now that buyers, according to their age category, spread their Christmas shopping over several months to be sure to have what they are looking for but also and especially, from a financial point of view since this allows spending to be spread over several months.

What are the important dates?

The dates are:

  • Black Friday comes to us from the United States and the United Kingdom. This happens the day after Thanksgiving so end of  November. This year will be Friday, November 24th.
  • Cyber Monday also comes from U.S.A. and UK. This happens on the Monday following the Thanksgiving weekend. This year will be Monday, November 27th.
  • Christmas Eve the 24th of December.
  • Christmas the 25th of December.
  • Winter Sales starting this year on January the 10th in France.

What to offer?

In November, Black Friday and Cyber Monday are internet sales that are also followed by some physical stores. Promote the day that suits you by newsletter (I’ll explain how to create newsletter to stand out in a future article). The younger generations are particularly sensitive to these dates.

In December, you have to play on the delivery offered when the basket arrives at a certain amount, and of course, on the deadline especially for the last week before Christmas. It’s a delicate period with the famous last minute purchases. Unlike a purchase in store where the customer leaves with his gift in his hands, the internet user wants to be sure he will receive his well before Christmas see before December the 24th. You can also offer a reduced rate for an express delivery in order to encourage him to validate his basket.

In January, the Christmas madness is over but another will resume. First of all, to keep a “friendly” touch, think about year-end greetings. Make a newsletter by thanking your customers for their trust and wish them your best wishes for this new year. A new year starts and with it, the Winter Sales coming! Get promoted by newsletter a few days before, on D-day and during the sales of course.


You just have to prepare! If you have questions or want to be accompanied, we are at your disposal.