What are the steps of a marketing audit?
This helps to understand the marketing vision of CEO, executives and employees and to establish with the management the main points of the audit.
Mapping the marketing organization
It’s about distinguishing between strategic and operational marketing and the place of marketing in the organization.
This helps to understand customers, evaluate suppliers, assess the profile of competitors, relations with the administration and take stock of the sector of activity.
Analysis of a product portfolio to see what are the star products and the dead weights.
Writing of the report
Once the complete analysis is complete, it is time to take stock and make recommendations for the future of the company and its products.