Marketing Audit

What is a Marketing Audit?

A marketing audit assesses on several levels of the strategic aspect of the company. The marketing audit, which can be conducted in a general way or at a particular level, makes it possible to analyze the strengths and weaknesses of the sales department, for example, but also of the products marketed by the company. The goal is then to give advice and solutions to improve the marketing and business strategy of the company.

What are the steps of a marketing audit?

Interview managers-employees

This helps to understand the marketing vision of CEO, executives and employees and to establish with the management the main points of the audit.

Mapping the marketing organization

It’s about distinguishing between strategic and operational marketing and the place of marketing in the organization.

Evaluation

This helps to understand customers, evaluate suppliers, assess the profile of competitors, relations with the administration and take stock of the sector of activity.

Product Analysis

Analysis of a product portfolio to see what are the star products and the dead weights.

Writing of the report

Once the complete analysis is complete, it is time to take stock and make recommendations for the future of the company and its products.

Marketing audit

Are you ready to go to the next level for your company?